For the third chapter of the Webhelp Disruptor Series, we take a deep dive into the hot topic of ‘emotional connection’ and explore the following questions: To what extent emotional connections exist between consumers and brands? What forms an emotional connection? How people behave if they are emotionally connected to a brand?
Read our new paper to find out more.
The Webhelp Disruptor Series.
CX rules are being rewritten. We are seeing massive shifts in consumer behaviours, habits, attitudes - and technology. It's getting harder to predict the future. But we can still try. We know the macro forces causing disruption but we don't know the final outcomes. So we're speculating how these game changing trends will play out from different points of disruption.
Helen Murray
Chief Customer Solutions Officer, Webhelp UK
Ewan McKay
Marketing and Communications Manager at Webhelp UK
Kellyann McCafferty
Webhelp Business Development Director
Helen Murray
Chief Customer Solutions Officer, Webhelp UK
Polly Ashdown
Marketing & Communications Director, Webhelp UK
Nora Boros
Head of Global Sector - Travel, Transportation & Leisure at Webhelp
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We live in an era of fast connectivity and AI. Today, human experiences have even more power to make businesses come to life in customers’ hearts and minds.
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